Fewer promises. More real work.

Development and SEO structure of an ecommerce store that sells original art.

The project

An ecommerce store that sells original art. The site presents the works, their collections and the option to commission pieces.

My work

Development of the ecommerce store and SEO structure. The scope of the project ties the store to how its content is structured.

The visible structure

The product page for Alpujarreña links Home, Originals and Table notes through breadcrumbs. It includes a technical sheet and related works.

Visit the website

Design, merger of Inseryal.es and Inseryal.com, and migration from WordPress to Astro.

The problem

The developer Inseryal kept two domains, Inseryal.es and Inseryal.com, and a WordPress site. Two domains split authority and double the maintenance work.

What we did

I designed the new site and migrated the platform from WordPress to Astro. I merged the two domains: Inseryal.es redirects to Inseryal.com and all the authority is concentrated on one site. The site is published in 13 languages from a single source of content.

What you can see today

The site lives at Inseryal.com: home page, property development pages and an active blog with a monthly editorial calendar. The .es domain redirects to the .com.

Screenshots show the current site and the work delivered. Traffic and lead figures for the project will be published when the client confirms them.

Visit the website

Marina d'Or Construcciones: SEO and web development

I was part of the marketing department at Marina d'Or Construcciones. I built its website and worked on its SEO.

Neolith: digital marketing

I worked for more than five years with the marketing department at Neolith as a digital marketing specialist.