How to choose keywords for a local business
Choosing keywords for a local business is not copying an ecommerce store's. Learn to measure your city's demand and pick the ones that bring customers.
Read edition →Local SEO
How to hire a freelance SEO consultant
What a freelance SEO consultant does, when it beats an agency and what to ask before hiring, based on Google's documentation.
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SEO in Castellón: how to show up when people search nearby
SEO in Castellón: how to show up when people search in your area, with your Google listing, service areas and a matching website, according to Google.
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How to show up on Google Maps: step-by-step guide
How to show up on Google Maps step by step: create or claim your Business Profile, verify it and complete it, following Google's official help.
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Local SEO audit: what to review before investing
What to review in a local SEO audit before investing: Google listing, reviews, photos and website, with a checklist and what Google says.
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Customer photos on your Google listing: what you can do
Your customers can upload photos to your Google listing. What Google says, where to see them, how to reply, when to report them and how to take care of yours.
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How to reply to a five-star review on Google
How to reply to a five-star review on Google without sounding like a template: what Google says, what to include, examples and mistakes to avoid.
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What to do if someone asks you for money to remove a Google review
If someone asks you for money to remove fake or negative Google reviews, don't pay. What evidence to gather, how to report the extortion and what Google does next.
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When you can report a review on Google
When you can report a review on Google, which reviews it removes and how long it takes. Steps, report statuses and how to appeal if Google doesn't remove it.
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How to reply to a one-star review on Google
How to reply to a one-star review on Google: what Google says, a four-step reply structure and examples to adapt to your business.
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How to get more Google reviews by asking the right way
How to ask for Google reviews with your listing's link and QR code, when to do it and what message to send so your customers tell their experience.
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The first call is free and with no commitment. I tell you what I would do on your site and whether it makes sense to work together.