Internal linking: choose the format by intent
Text, CTA, card, breadcrumb or related block: each internal link serves a different function. How to choose the format before writing the anchor.
Read edition →Strategy
SERP Reality Check: how to audit your real position on Google
Third in your rank tracker is not third on screen. How to audit the full SERP (ads, map, modules) and decide before optimizing.
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Local vs transactional intent: car rental
In 'car rental in Alicante' the city is where the car is picked up, not where the user is. How to read that hybrid SERP and which signals to reinforce.
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Keyword Analysis: A Practical SEO Guide
What keyword analysis is, why it matters for your SEO and how to find keywords with intent and low competition for your business.
Read edition →Tell me about your project
The first call is free and with no commitment. I tell you what I would do on your site and whether it makes sense to work together.