How to create a YouTube playlist and organise a series
Learn how to create YouTube playlists, choose their privacy, arrange videos and read their analytics, with links to official sources.
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YouTube Analytics: what it is and how to read your first reports
Learn what YouTube Analytics is, where to find reports and how to review traffic sources, retention and audience before changing your next video.
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YouTube thumbnails: size and titles that work together
Prepare YouTube thumbnails and titles that match your video. Review size, readability, A/B tests and CTR using official documentation.
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How to find keywords for YouTube and choose your next video
Find keywords for YouTube, understand search intent and choose your next video. Keep Google search volumes separate from YouTube data.
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YouTube SEO: how to optimise your videos step by step
Learn how to choose video intent, prepare titles, descriptions and thumbnails, and review YouTube SEO results using official sources.
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Transactional SEO architecture: how to organize a website so Google understands where the business is
What a transactional architecture is, how to group pages by what the user searches for and why it helps Google understand your business.
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What is a Buyer Persona and why you can't improvise it
What a buyer persona is, why you can't improvise creating it and how to use AI with ready-made prompts to build real customer profiles.
Read edition →Tell me about your project
The first call is free and with no commitment. I tell you what I would do on your site and whether it makes sense to work together.