Your link is nofollow. Now what?
What a nofollow link is worth today: the real case of the Spotify podcast, what changed at Google in 2019 and what we know (and don't) about mentions and AI.
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How to turn Search Console impressions into more clicks
Getting impressions but missing clicks? Diagnose why in Search Console and win the click with better titles, snippets and intent.
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Core Web Vitals guide: what they are and how to improve them
What LCP, INP and CLS are, which values Google considers good, where to measure them with real data and where to start improving them on your website.
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Search Console guide from scratch: what to look at and in what order
How to add your website to Search Console, read Performance and Indexing and which alerts not to ignore, based on Google's official help.
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Your Google listing has 14 photos of the facade and zero useful information
What Google looks at to rank local businesses, which fields of your listing matter and how to reply to reviews without making a fool of yourself.
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AI Mode agents: prepare your website for continuous search
AI Mode's information agents keep searching for the user after the first query. What changes for your website and what is worth reviewing.
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Drop after a spam update: compare what didn't fall
After a spam update, analyzing only the pages that fell leads to wrong conclusions. Also compare those that held and look for repeated patterns.
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Google changes your page's title: causes and what to check
Google changing your title doesn't prove it ignores your work: it can use the H1, og:title or anchors. Seven checks in order before touching the title.
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Google Search Profiles: what they are and how to prepare
Search Profiles brings together on Google the accounts of whoever publishes and lets you follow them. What changed this week and what is worth preparing without expecting miracles.
Read edition →Tell me about your project
The first call is free and with no commitment. I tell you what I would do on your site and whether it makes sense to work together.